ICF ACC
ICF Level 2
ICF Member
Career Coach
Business Coach
I know…
And I built a coaching practice specifically for leaders living in at least one of those gaps.
The foundation of this work is trust. The kind that allows you to say the thing you have not said in any other room. Because that's where the real work lives, not at the surface of performance but underneath it, in the place where your genuine drivers are, where what you actually want becomes clear, and where success starts to look like something you've chosen rather than something you've inherited.
Grounded in a structured library of over 30 evidence-based coaching frameworks — spanning 360 assessment, behavioural change, influence and communication, organisational strategy, team dynamics and leadership development — developed through the Center for Executive Coaching, a specialist ICF-accredited institution.
Navigating Uncertainty: Operational Risk Management in the Open-Source Sector
It All Starts With a Smile: How To Foster a Sense of Belonging in Remote Teams
Most executive coaches come from HR, psychology or general management. My background is different. I spent over a decade inside the technology world, leading engineering operations and distributed teams across time zones, cultures and organisational complexity. What distinguishes this practice is empathy combined with a deep instinct for patterns — the work is to help you experience the clarity and confidence of leading as who you truly are.
True Signal Coaching works primarily with senior leaders in technology — CTOs, VPs of Engineering, Heads of Product, Engineering Directors and senior leaders at a significant inflection point. The common thread is a specific readiness: they know they are capable of more, and they are genuinely prepared to do the work to get there.
Every engagement begins with a free 30-minute discovery session. A typical engagement runs three to six months, with bi-weekly 60-minute sessions over video call, grounded in individual and 360 assessments at the outset.
Progress is measured against the specific outcomes you set at the beginning: a promotion secured, a team dynamic shifted, a pattern changed, decisions made with greater confidence. Most clients report visible changes within the first two months.
Yes. True Signal Coaching works with both individually-funded and organisationally-funded engagements, contracted through Blue Horizon Consulting GP trading as True Signal Coaching, with full invoicing provided.
Yes, completely. True Signal Coaching operates under the ICF Code of Ethics. Employers receive no session content, notes or progress reports without your explicit consent.